AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation

  • The retail sector is evolving, with D2C brands driving innovation.
  • AI-powered personalization and sustainability are shaping consumer interactions and purchase decisions.
  • D2C retailers are adapting to meet the shifting expectations of modern shoppers.
  • AI plays a role in how D2C brands connect with their customers. In 2024, there has been a rise in personalized shopping experiences.
  • The lines between online and offline shopping continue to blur as D2C brands adopt omnichannel strategies.
  • As consumers become more mindful of the environmental and social impacts of their purchases, D2C brands are prioritizing sustainability and ethical practices
  • Social media platforms are becoming integral to the shopping experience. In 2023, social commerce accounted for over $67 billion in U.S. sales, according to Shopify, a trend set to grow further in 2024.
  • D2C brands are responding to high cart abandonment rates by offering more flexible payment options.
  • The D2C model is gaining ground
  • D2C brands are also embracing subscription models and loyalty programs to strengthen customer relationships