The chatbot optimisation game: can we trust AI web searches?
Google and its rivals are increasingly employing AI-generated summaries, but research indicates their results are far from authoritative and open to manipulation
- The article discusses the potential issues with AI-powered chatbots and search engines replacing traditional search engines.
- It highlights how chatbots can be manipulated through techniques like “strategic text sequences” to prioritize certain content, potentially leading to biased or inaccurate information being presented to users. The article also introduces the concept of “generative engine optimization” (GEO), which is similar to search engine optimization (SEO) but aimed at making content more visible to chatbots.
- The article also raises concerns about the lack of transparency and the potential for abuse in these AI-powered systems.
- Read more : The chatbot optimisation game: can we trust AI web searches? | Artificial intelligence (AI) | The Guardian
