Scoop: Meta forms product group to build AI tools for businesses

Meta is in the process of creating a new product group for the 200 Million businesses that use its app

• Meta is establishing a dedicated product unit focused on developing AI tools for the 200 million businesses using its apps, according to Axios.
• Why it matters:
• As an advertising-driven company, Meta relies on supporting the businesses on its platform to drive ad revenue growth.
• Details:
• Clara Shih, previously the CEO of Salesforce AI, will lead Meta’s new business AI product group.
• Shih will oversee the creation and monetization of AI tools designed specifically for businesses.
• One such product is Meta’s business AI chatbot, which enables companies to create custom AI chatbots for customer interactions and transactions on WhatsApp and Messenger.

• Read more: https://www.axios.com/2024/11/19/meta-new-ai-tools-businesses