Golin’s first chief AI officer shares the company’s strategy for using AI to transform public relations

Global public relations firm Golin is setting its sights on becoming the world’s first fully AI-integrated PR agency by 2026.
The company is leveraging AI to enhance efficiency and creativity across its operations, marking a significant shift in the industry.
Jeff Beringer, Golin’s recently appointed Chief AI Officer, shared with Business Insider that the agency is currently in the “phase of enablement,” equipping employees with AI-powered tools and exploring innovative ways to implement AI in client services.
To achieve its ambitious vision, Golin collaborates with partners like Adobe to utilize their AI technologies while also developing specialized in-house solutions.
Having spent over two decades at Golin, Beringer emphasized that while AI plays a transformative role, the essence of public relations will always require a human element.
Rather than using AI for automation, the company focuses on “intelligence augmentation” to empower its teams and deliver smarter, more impactful results.
This strategic approach underscores Golin’s commitment to redefining PR in the AI era without compromising the human touch integral to its craft.

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