FOR IMMEDIATE RELEASE
Washington, DC – September 1, 2025
CP AXTRA Charts a Digital-First Future with Tencent Cloud to Power AI-Driven Retail Innovation
Washington, DC – CP AXTRA, the operator behind Asia’s top wholesale and retail brands Makro and Lotus’s, today unveiled a bold new vision for digital transformation. The company is embarking on a sweeping modernization journey through a strategic partnership with Tencent Cloud. This move marks a major milestone in CP AXTRA’s efforts to elevate retail operations across more than 2,600 locations in Thailand and beyond.
The collaboration, initiated earlier this year under a Memorandum of Understanding, will see CP AXTRA deploying Tencent Cloud’s powerful suite of services—including Infrastructure-as-a-Service (IaaS), AI-powered big data analytics, advanced database solutions, and the Tencent Kubernetes Engine (TKE). These technologies will empower elastic scaling of IT infrastructure, drive smarter inventory management and sales forecasting, and optimize cost efficiencies.
A standout feature of this transformation is Tencent Kubernetes Engine (TKE), which will enable CP AXTRA to scale computing resources dynamically in response to fluctuating demand. In parallel, AI innovations will revolutionize inventory planning and predictive sales modeling, ushering a responsive and intelligent retail ecosystem.
Enhancing consumer engagement, CP AXTRA has also launched its Weixin/WeChat Mini Program, enabling Chinese-speaking customers across Asia to seamlessly browse and purchase curated Thai products directly from their smartphones—realizing the concept of “Thailand to your hands.”
This initiative reinforces CP AXTRA’s ambition to craft a cross-border lifestyle shopping experience that merges trusted Thai sourcing with the speed and convenience today’s consumers expect. Through this alliance, CP AXTRA strengthens its leadership in retail technology across Asia, while Tencent Cloud continues to demonstrate its role as a trusted digital innovation partner globally.
About CP AXTRA
CP AXTRA Public Company Limited leads Asia’s wholesale and retail sectors with brands such as Makro and Lotus’s. Operating in ten countries with over 2,600 stores, the company is committed to enhancing lives through health, innovation, and operational excellence built on 30 years of industry experience.
About Tencent Cloud
Tencent Cloud is the cloud business arm of Tencent, delivering advanced cloud computing, AI, big data analytics, IoT, and cybersecurity solutions worldwide. With a global footprint and deep industry expertise, Tencent Cloud supports the digital transformation of smart industries across retail, finance, healthcare, and more.
